Today we will know what is the SERP. We know that there are millions of pages on the internet but only a few are required for us, according to our search. So whenever you do some searches on Internet, then you show Search Results about it. Or we can say that whenever someone searches through a keyword on a search engine, then you find Search Results listed according to your query in Search Results. These Search Pages are also called SERP.
In this case, the importance of SERP (Search Engine Results Pages) increases even further as if you are a Blogger and if your content is shown in Google's SERP then Automated Organic Traffic will come on your blog. This will give you a very good traffic. But it is not easy to come first in the SERP because there is very much competition for it. So it is very important to know how SERP works and how we can rank our contents in Top pages of SERP, which will greatly increase our visibility. So today we will get complete information about what is SERP and how it matters. Then let's start without delay and know about what the SERP is.
Simply put, the SERP is called Web pages that search Engines show when you search for a keyword. Major Search Engines mainly display three types of listings in their SERPs:
- Listings that have been indexed by Search engine spider
- Listings that have been indexed by a person in the search engine's directory
- Listings for those who have been given money for listing in the Search Engine
What happens in your Rank SERP is also called Page Rank. So it's a clear fact that if your Page Rank is high then they will automatically show in pages in the first of those search results. And by which more people will come to your website automatically and impressions on your site will increase. It has been found from the statistics that more than 75% of people do not go beyond the First Page while searching. So it is a good thing that how important it is to come to the first page for anyone.
Search Engine Results Pages: What It Is and How It Works
Search Engine Result Pages are those Web pages that serve users when they search in some online, like Search Engine, with Google's help. When users enter their Seach query (where they primarily use specific term or phrases, which are also called keywords), in which Search Engine provides them SERP.- LSI keywords and how to use it
- What is Black Hat SEO?
- What is Anchor Text
SERPs are constantly changing because search engines like Google, Bing and other Search Engines Providers try to provide even better results to their users. They constantly change their search technology, so today's SERPs are quite different from their former SERP.
'Organic' Results
SERPs consist mainly of two types of content - "Organic" results and paid results. Organic Results are those web pages that appear according to the Search Engine's Algoritms. SEO Professionals who specialize in optimizing web content and have a great hand in ranking the website, they work more on these organic results.
Some SERPs show more organic results than others, because that is because different searches have different intentions. There are mainly three main types of Internet Search:
- Informational
- Navigational
- Transactional
Navigational queries tell them where users want to locate a particular website through their search. In this case, it may also happen that the user does not know the exact URL of any website and he is trying to scunde it with search.
Finally, transactional searches are called those where Paid results are mainly displayed in SERP. Transactional search has high commercial intent and in some search terms such as "buy", it is almost certain that it creates a desire to buy something in the minds of users.
Paid results
Contrary to Organic Results, the results of paid results in paid search results are given by Advitisers. If we talked earlier, then Paid Results used to be quite small, mainly used to be Text based ads. Which are displayed above the organic results.Therefore, the use of paid results can only be done by those who have money available for investment. These are very costly compared to organic results.
SERP's Popular Features
Here you will be discussing some of the very popular features of SERP with people about which you might have been unaware yet. So let's know about them well.
Adwords (Bottom)
DescriptionTraditional Adwords ads come in many different types, but the most common type of these are those which are displayed in the Top and Bottom, Top and Bottom Organic Results of Left-hand coloumn. All ads are next to Colored Lebel.
Obtainability
Ads are mainly ranked, how relevant they are and how useful they are for those who are searching for them. It depends on just a few reasons.
Adwords (Top)
DescriptionTraditional Adwords ads come in many different types, but the most common type of these are those which are displayed in the Top and Bottom, Top and Bottom Organic Results of Left-hand coloumn. All ads are next to Colored Lebel.
Obtainability
Ads are mainly ranked, how relevant they are and how useful they are for those who are searching for them. It depends on just a few reasons.
Featured Snippet
DescriptionWhenever Google requires a question and does not have the core knowledge graph, then he tries to find the same answer in the index. This is done by preparing the result of a special class of Organic result, where information from main target page is present and present.
High CTRs of Featured Snippets are compared to regular organic results.
Obtainability
Featured Snippets, Myszood is often in every place:
- It usually remains at the first page of the SERP
- It is often extracted from the main page, which correctly answers the query from anyone
- It holds more importance for those pages which have already been ranked in 1-5 of any Search query.
Image Pack
DescriptionImages Packs are called results that show up on the horizontal row of an Image Link, and if you click on it you will get Google Image Search. Images Packs can appear in any Orgainic Position.
Obtainability
Image Packs are called special results which only appear when a particular search is searched and visual content is the most valuable. They use Ranking rules more than Core organic algorithm.
With Image Content, it is recommended that some best practices also be followed, such as:
- Descriptive file name
- Descriptive alt text
- Human-readable URL
- Optimized image size
- Title attribute included
In-Depth Article
DescriptionFor any broad and ambiguous terms Google, Google returns a "in-depth" article which is almost indistinguishably compared to organic results. They follow different ranking rules which are different from the core organic results and are dominated by large publishers. Each block has three articles and that occupies an organic position.
Obtainability
Mainly winning in-depth articles exclusively big and high authoritative publishers. Those who have certain specializations:
- Long-form content (2000-5000 words)
- Schema article markup
- Authorship Markup
- Unique, high-quality writing
Knowledge Card
DescriptionKnowledge Cards (which are part of the Knowledge Graph) make a very big ground cover, from semantic data human-edited sources, to semantic data which is extracted from Google Index, and private data partnership too.
These are mainly appearing in top of SERP in Desktop Search.
Obtainability
All Knowledge Card results are either based on Human-edited data or they appear on the results of data agreements with partners. For this reason, appearing in Knowledge Card is very funny for any site.
It is very important to know which keywords have been affected by the Knowledge Graph, because knowing this will help us prioritize the keywords, with the help of knowing how Google entity stores the data.
Knowledge Panel
DescriptionKnowledge Panels (Knowledge Graph) As soon as the Semantic data is extracted from many sources such as human-edited sources such as WikiData, with which the data is extracted from Google index and with it private Also from data partnerships
These mainly appear in the right of SERP in Desktop Search.
Obtainability
All Knowledge Panel results are either based on Human-edited data or they appear on the results of data agreements with partners. For this reason appearing in the Knowledge Panel is very funny for any site.
It is very important to know which keywords have been affected by the Knowledge Graph, because knowing this will help us prioritize the keywords, with the help of knowing how Google entity stores the data.
Local Pack
DescriptionKeywords that Google thinks of having Local Intent in them are SERP always contained in a Local Pack where the three most important physical locations selected by Google are kept.
This feature always dominates the SERP in mobile.
Obtainability
Local SEO has changed a lot in the last few years and just local features are evolve very soon. If you have a local business, then you have to get familiar with Google's local space soon.
Local Teaser Pack
DescriptionAs soon as Local Pack, a local business result of a three pack is shown which is shown in the map, along with some additional information such as opening hours, reviews, images etc.
Obtainability
Local SEO has changed a lot in the last few years and just local features are evolve very soon. If you have a local business, then you must also get familiar with Google's Local Space soon.
News Box
DescriptionTime-sensitive and newsworthy topics can generate a block of results through Google News. Since the "in the news" update has come in 2014, many sites have been able to rank in the news block since then.
Obtainability
Finding results from Google News is a very different process, which is very different from Organic results.
Related Questions
DescriptionRelated Questions Show cards algorithmically-generated questions that Google thinks are related to Search. All questions seem to expand as they are a snippet of features. Related questions are mixed with Organic Results and their location may vary in SERP.
Obtainability
Related Questions It may seem like they are related to Featured Snippets in some way. In most cases:
Related questions are also called keywords with Featured Snippets
The winner of the Featured Snippet is also called the winner of the related question.
By winning in the related question, you may see a small CTR bumps. But Related Questions helps us find the Featured Snippet keyword opportunities.
Reviews
DescriptionReview stars and rating data are sometimes displayed for products, recipes, and other relevant items too. Review / rating data is always shown in the Destination URL and Snippet.
Results which have a better rating, have higher CTR.
Obtainability
Google Rules on which Stars depend on the results in the results has not been published yet, and they differ according to industry. But at least it is necessary to be in the page of Schema Markup for review.
Shopping Results
DescriptionPaid Shopping results or Product Listing Ads (PLAs) are used directly for selling products, they are rich in rich information such as images and pricing.
Obtainability
Shopping like Adwords is also a Paid placement.
Whether you are in a Paid search business or not, but this is a very good thing to know about when you are competing with Paid Results for Organic results.
Site Links
DescriptionWhenever someone searches for a specific domain, Google always displays the 10 pack of 10 sites links extended. In this full pack, 5 organic positions that dominate the SERP remain intact.
Site Links can help your site in something like this:
- Generating a high CTR from SERP
- By reaching users to their needs as soon as possible
Obtainability
The three main reasons that drive the site links to appear in the SERP:
1. Type of query - Site Links which appear on main branded terms
2. Site traffic - Site links which are mainly appearing in large branded sites with high traffic
3. Applying SearchAction anchor markup to your site.
Tweet
DescriptionSince 2015 Google has started displaying Tweets directly in SERP, which is mixed with Organic Results and displayed. Unlike Google+ results, Twitter does not have any effect on personalization.
Obtainability
Twitter's results are not organic in general sense, but they must increase the visibility of any brand in SERP.
Videos
DescriptionThumbnail is displayed in Video results (especially YouTube). They used to be the first true vertical but they seem to be more organic growth.
Obtainability
Video results appear only for a few keywords. It is very important to have a video schema markup at least in the page.
By now you have come to understand what SERP is and how it works. So, if you have a website or a blog, then how important is it to get into the top page of SERP? I sincerely hope that I gave you complete information about what SERP people do and how it works and I hope you guys have understood about SERP. I am convinced of all the readers that you too share this information with your neighbors, relatives, your friends, so that we will be aware of our interactions and will all benefit from it. I need people's support from you so that I can bring you even more new information.
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