What is Black Hat SEO and White Hat SEO in 2021?

Do you know about Black Hat SEO and White Hat SEO? If not then there is nothing to worry about because today we will know about these. Today everyone who is in the Blogging field will know about these terms both Black Hat SEO and White Hat SEO. Because as we know how much SEO or Search Engine Optimization is necessary for any blog. SEO is a process that lets us increase both volume and quality traffic on our blog or website. And in this way all bloggers want to be popular as soon as they lack patience. That's why they always find such tricks that will help them increase their blog ranking as soon as possible. In such a way, the best option is to look at Black Hat, because in it you get results immediately and you do not have to wait. That's why Black Hat SEO attracts new bloggers most.

 We just know how important SEO is for any site. And if your blog is a good SEO then your site will also increase the rank. Because the better your site is, the better site is the traffic. And as search engines such as Google's demand grew, SEO also demanded a good Internet Marketing Strategy.

And we know that Search Engines also work based on some algorithms. And the better you have SEO technique, the better your site will be ranked. That's why new SEO techniques were used in Black Hat, White Hat and Gray Hat SEO. The most popular among these are Black Hat and White Hat. If we talk about, the main difference between these two is in their specific SEO techniques, so that they are so different from each other. So today I thought why not give you some information about people's Black Hat SEO and White Hat SEO so that you also get complete information about them. Then let's start delaying and know about them.

What is Black Hat SEO vs White Hat SEO?

As I have already mentioned, the main difference between these two is in their different SEO techniques. Where we talk about Black Hat SEO, the techniques used in them are not approved by search engines because they do not follow their latest techniques Search Engines Guidelines. In the same way if I talk of White Hat SEO, then follow the techniques used in the Search Engines Guidelines, so that you will not have any problems using them. Using Black Hat SEO, your site can also be banned.

It is believed that with the use of Black Hat SEO techniques and strategies, you can rank your blog very high as it does not follow the rules of Search Engines. It only gives importance to search engines and not to human audience. Black Hat SEO uses primarily those who want results very quickly and do not want to do long-term investment on their website or blogs. Some techniques that are used in black hat seo are keyword stuffing, link farming, hidden text and links. Using them, your website can be de-indexed from Search Engines and your website can also be banned.

White Tech SEO techniques only targets human audience and not Search Engine. By using these techniques, you can not get quick results, but if you use them for a long time you will get very good results. Some techniques that are used in White Hat SEO are keywords analysis, keyword research, LSI keywors, rewriting meta tags, link building etc. You do not have any danger from Search Engineers because of their use so you can use them for a long time.

Who is more effective - White Hat vs Black Hat SEO

Well, we can not directly tell which angle in Black Hat SEO and White Hat SEO is more effective. But if I talk about short time then Black Hat SEO is more effective. If we talk about a long time, then White Hat SEO is more effective. That's because White Hat SEO primarily imparts human audience, while Black Hat SEO gives more priority to Search Engines. Therefore, there is difference in their effectiveness.

Features and Techniques Used in Black Hat SEO

Blackhat SEO uses all the techniques that have not been agreed with the Search Engines and use them means you do not believe in their rules and regulations. Their techniques are very unethical and if you ever get caught in the future, then you may have to pay a penalty for it. The use of black hat SEO is like achieving success as soon as possible so we can not use it for a long time. Here I have discussed some of their features and techniques that you can learn about them by learning about them very well.

1. Spamdexing: - This is a practice in which the user repeatedly uses unrelated phrases so that his post becomes rank quickly. Regardless of whether or not there is a few profit of phrases used in this article.

2. Keyword Stuffing: - In this user uses some specific keywords intentionally in many places of the article. Its only one purpose is how to rank that article. It does not look good in reading the viewers because specific keywords are used repeatedly without any reason.

3. Invisible Text: - A practice in which some keywords are written in white text and placed in white background as they would attract more and more Google Spiders. This text is called invisible because these are not visible to normal viewers, but they are only visible to Google Spiders or Search Engine Spiders.

4. Doorway Pages: - These are called fake pages that viewers can not see. These are designed only by keeping in mind the search engine spiders, which can easily be increased to rank of the site and pages can be quickly indexed.

5.Invisible iFrames: - These are some of the pages which only viewers can see and V can not see the company from which the hosting is being taken. Whenever a user comes to any such website, the user does not even know this, but many files are being automatically downloaded in the background of his computer.

6. Link Farming: - As if you build your house in a place where people around it are not right then it is obvious that this will affect your home even from their employment. The same thing happens in virtual world too. Link Farms or FFA pages have the same purpose, to add a new website or blog to many unrelated pages. You do not get any traffic from them, but with this, your website will be prohibited.

7. Meta Keywords: Meta Keywords Those short lists are words that only tell viewers that the article is written in this regard. But now these meta keywords are being misused and deliberately used by keywords that have no relation to the main article. This is just being done to increase the rank of page.

Features and Techniques Used in White Hat SEO

As you may have already understood, White hat Seo is aimed at targeting users of Search Engines. The right information and articles have to reach people. White hat SEO not only follows all the SEO guidelines, but also ensures that users can also read all the articles which are indexed by the content search engines. Their purpose is to bring the right information to the people with cross linking, and link building. Here I have discussed some of their features and techniques that you can learn about them by learning about them very well.

1. Quality Content

Whenever we hear of SEO we hear about a phrase "Content is the King". If you do any good SEO in your article then you can never do a good rank. Because with the help of SEO, it can only be made searchable, not readable. If you want to buy a good LED TV as an example, you will definitely search for information in the internet. For which you can type "Technology in English" by assuming that you have two major websites in which some of it is written in this way.

Website 1: There is only one page available and the text of 3 paragraphs is good. And there are only names mentioned in some companies. And at the end there are some Technology based .

Website 2: There are about 30 pages in which good is written about all the best technology available in the market, along with their technical information. In some pages, they have been compared with each other.

Now the thing arises that you would like to see a website. Obviously there is a bar of Dasara. Just like the good content is appreciated all the way. That's why Content is called the king.

2. Using Structural (Semantic) Mark Up and Separate Content for Presentation

Always the first choice of search engines has been Structural Content. Using the right Headlines, Search Engines also have easy access to the article and users also have the ability to read. Search Engines give more preference to such articles which are well formatted and in which the content is well structured.

3. Titles and Meta Data

It is very important to use proper titles and meta data in your pages. As I mentioned earlier about misusing Meta data in Black hat SEO. But here's a point to consider that they should be used properly in our articles. And whenever you use Titles and meta data, then note that this should be the correct representation of the content of your main article.

4. Use of Keyword Research and Effective Keywords

Before writing any article, keyword research should be given more attention because, by doing so, we can make our articles even better. Keyword research is not meant to use only single keywords, but combinations of multi words that users are searching for and in which the competitiveness is low and search more. By doing so, we can attract more and more traffic.
With this, use some of the keywords so that people can easily see your articles in search results. And you can write these keywords in the following places. for example

• Title
• Meta Description
• Meta Keywords
• Heading Elements
• Text
• Alt Tag
• Title Tag
• Links

5. Quality Inbound Links and link Building

Quality Backlinks mean that links to such websites which tell you that the facts given in your content are authentic. In this proof they will display your links in their website. This will increase the importance of your content. Therefore, good backlinks have a lot of importance. And if possible, get links from websites that are related to your domain. For example, if you write about technology, then you have to get backlink from technolgy related website. With this, you also need quality inbound links, which will make a good ranking in your blog's Seach Engine.

Results of Black hat vs White hat SEO

Assume that using Black hat SEO you can get your blog very well in the best rank. But if you get caught then your blog can also get a good penalty for using such unethical practices. That is why Black hat SEO is good for short term, but in the long term, it can harm you. Whenever Google has implemented its new algoritms, then those who have done this black hat SEO have suffered a lot.

Panda

Panda Update was a very important update from Google, which provided only high-quality content. This has reduced the ranking of many low quality contlow-qualityogs.

Penguin

Google's Penguin update was introduced only for those who used black hat SEO techniques. With the help of which many people made many "link farms". After this update many websites were penalized. And Webmasters were advised to remove bad backlinks.

Negative SEO

You can not control who can link your website to bad backlinks.